The satellite transmission feature provides affordable mobile-network coverage in remote areas where other transmission solutions are unavailable. This is vital for bridging the digital divide, as about 80 percent of the Cambodian population lives outside the main urban centers. The GSM main-remote solution has a lower environmental impact than standard base stations, consuming up to 50 percent less energy, and helps lower total cost of ownership by reducing operating costs. Star-Cell has selected Ericsson's solution to expand network coverage and introduce EDGE-based applications to enable mobile health and educational services for rural communities. Denis Ryabtsev, Chief Marketing Officer at Star-Cell, says: "Ericsson's solar-powered site with satellite transmission will make a significant difference. It enables us to expand cost-effectively into rural areas, connect people for the first time, and offer affordable services that improve quality of life." Hans Karlsson, President of Ericsson Thailand and Indochina, says: "This marks an important milestone and we are proud to implement the first solar-powered solution in Cambodia. This move highlights our technical leadership, our commitment to sustainable development, and our vision of providing communication for all." This deployment follows a series of initiatives from Ericsson to optimize the energy efficiency of mobile networks by creating solutions that reduce environmental impacts and lower operator costs. These initiatives include: BTS Power Savings features that put a network in stand-by mode during off-peak hours and saves up to 15 percent of the network access energy consumption; the innovative site concept Ericsson Tower Tube; biofuel-powered telecom sites; a hybrid solution using diesel and batteries that cuts network operating costs by up to 50 percent; and the Solar Village Charger, co-developed with Sony Ericsson. Ericsson delivered its first solar-powered sites in 2000 to Maroc Telecom in Morocco, and has so far provided more than 200 sites in Africa, Southeast Asia and the Americas.
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