The Conservation Report: ENERGY: Murdoch: I'm proud to be green
"In one of the most unexpected conversions since Saul of Tarsus hit the road to Damascus, Rupert Murdoch is turning into a green campaigner. He is making the whole of his worldwide operations carbon neutral and setting out to "educate and engage" his readers and viewers about global warming.
He believes his companies' "global reach" presents "an unprecedented opportunity to raise awareness and to stimulate action around the world". A former skeptic who confesses to having been "somewhat wary of the warming debate", he laid on his first global webcast for all his employees on Wednesday to tell them that he was "changing the DNA of our business". He added that he had started with himself, buying a hybrid car.
Mr Murdoch's conversion, which may surprise employees like Jeremy Clarkson, was heavily influenced by his son James - who took BSkyB carbon neutral a year ago this week - as well as by Tony Blair and former US vice-president Al Gore. All three attended his annual meeting for senior executives in Pebble Beach, California, last year where he was convinced to take the lead on the issue.
Mr Murdoch has bought a Toyota-made Lexus GS450H "green" car, and other practical measures include solar-powered golf carts to carry people round the Fox film lot in Hollywood, building environmentally friendly studios, replacing company fleets with hybrids, using renewable energy, and offsetting remaining emissions by financing windpower in India."
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